2006/11/16 15:04
'Tis the Season To Arf Arf Arf Arf
With the return of holiday advertising comes that Ferrero Rocher commercial. You know the one, where the cadence of ringing doorbells plays out the tune to "Deck the Halls." As a former wannabe ad creative, I appreciate its skill and subtlety in conveying the message "take our candy to the Christmas party."
The first two notes of the song exactly mimic the pitch of the doorbell. This is great in driving the ad home to humans, but our dogs, pattern recognition whizzes that they are, connect "bing-bong" with "hey, someone else I can jump on and/or pummel with a toy has arrived!" Every single time this spot airs, they sprint to the door, barking their fool heads off, eager to greet our chocolate-toting guest.
On the bright side, it's giving me practice as a parent in saying, "Stop that -- it's just TV, it's not real."
The first two notes of the song exactly mimic the pitch of the doorbell. This is great in driving the ad home to humans, but our dogs, pattern recognition whizzes that they are, connect "bing-bong" with "hey, someone else I can jump on and/or pummel with a toy has arrived!" Every single time this spot airs, they sprint to the door, barking their fool heads off, eager to greet our chocolate-toting guest.
On the bright side, it's giving me practice as a parent in saying, "Stop that -- it's just TV, it's not real."
I'm definitely not someone advertisers write for. I often mute the t.v. during commercials or fast forward if I recorded because they're always annoying, especially with the decibels doubling when commercials come on. I really don't remember what commercial you might be talking about.
I remember briefly seeing about a decade ago a t.v. being sold that could be set to always stay at a set decibel level regardless of the signal. I was coveting one when suddenly they disappeared. I wonder why... *rme*
I remember briefly seeing about a decade ago a t.v. being sold that could be set to always stay at a set decibel level regardless of the signal. I was coveting one when suddenly they disappeared. I wonder why... *rme*
"I was coveting one when suddenly they disappeared. I wonder why..."
Possibly because it didn't work. Our parents have one of those TVs. It doesn't help.
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Possibly because it didn't work. Our parents have one of those TVs. It doesn't help.
# posted by 
: 11/17/2006 10:11 PM
: 11/17/2006 10:11 PM << Home
